Sophie Whippy of Stretch London

Stretch comprises two yoga studios in East London, run by Sophie and husband Carl, offering yoga and function fitness training classes with…

Caro Langton of RoCo

RoCo by Erika Raxworthy RoCo are specialists in indoor tropical plants, from beautiful objects to contain them, to transforming urban…

Erin Fridja of Bad Denim 

Picture by Bronia Stewart Bad Denim is a denim-only boutique in Clapton, East London, stocking a carefully selected edit of the…

Lily Russo of Beach Flamingo

Interviewed in London, January 2017 Beach Flamingo is a one-stop shop for swimwear and beach accessories Lily: Myself, my sister…

Lindsay McKean of CATS BROTHERS 

Interviewed in London in November 2016  Cats Brothers is an award winning ready-to-wear luxury knitwear/street-wear label with a crafted approach…

Anna Murray of Patternity 

Anna (left) and Grace of Patternity by Karoliina Barlund Patternity is an organisation focused on pattern, comprising a pattern research/consultancy department,…